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Client: Mercedes Benz AMG
Role: Creative Strategy Lead
Project: New product launch (CLE 53)
As a freelance Brand & Creative Strategy Consultant,
I had the opportunity to work with Mercedes Benz AMG on the launch of their new CLE 53 car.
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Working in collaboration with Meta and Genero, I was responsible for leading the development of creative concepts to help launch the CLE 53 on Instagram, and reach a younger audience demographic.
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We built a series of videos which showcased the CLE 53 in thumb-stopping fashion to capture attention on feed.
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