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Client: Grundig
Role: Strategy Lead
Project: #RespectSprouts Christmas Campaign

Whilst at Meta, I lead the strategic planning for Grundig's 'RespectFood' Christmas campaign.

One of the most polarising foods at the diner table are often Sprouts, and our research found that they are the most wasted food in the UK during the Christmas period. Over 17M are waster yearly. 

We decided to help fight this food waste by encouraging the UK to make use of their leftover sprouts, through a FB & IG led campaign showcasing delicious recipes made from leftover sprouts. 

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