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Client: Diageo & BBDO
Role: Creative Strategy Lead
Project: Rockshore Product Launch


Whilst at Meta, I lead Creative Strategy for the launch of Diageo's new product - Rockshore Irish Lager - on Facebook and Instagram.


Collaborating with BBDO & Diageo to develop a creative strategy that brings to life the campaign across key touchpoints, and along the consumer journey. 

Working with them to ideate, craft, and produce all social content across Facebook, Instagram and Messenger. 

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