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Client: Asics  
Role: Strategy Lead
Project: Asics & Konbini Branded Content Vertical 

ASICS with logo.001.png

Whilst at Konbini, I lead the Strategy for a successful pitch to Asics, with whom we build a long term Branded Content partnership. 


Creating "Move It Move It" a new vertical within the Konbini network, focused on sports, but approaching it in a fun and original way. Telling inspiring human stories that strike a chord with key audiences.


Through our partnership we created viral content, reached millions of people, and helped Asics bring to life their "I Move Me" brand promise. Inspiring people to get up and Move It Move It. 

Results (after 6 months)

  • 355 articles published 

  • 2.6M page views 

  • 59 videos published 

  • 3.5M video views

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